We work hard to create and support a programme of events designed to fill an already exceptional events calendar for Southport, drive footfall out of the peak summer season and help provide additional profile and promotion for Southport. The BID took over the Christmas lights switch on in 2015 to great success, with a celebrity concert and full afternoon of entertainment.
Southport BID also introduced Spookport – Southport’s Annual Halloween festival to the town centre, with the intention of capitalising on the increasing popularity and spend during this period, to boost October half term footfall and provide a vehicle for businesses in town to promote themselves and their events to a wider audience. It is headlined by a carnival and parade along Lord Street, which has attracted 1,000’s each year to the town centre.
We also support and help fund other events, most notably the Southport Festival. About to enter it’s second year, the BID joint funds the festival with Sefton Council and forms part of the Managing committee and provides full support and resources. The festival is designed to bring an explosion of art and culture to the town centre and takes place along various streets and in dozens of venues, ensuring the footfall and spend is in the town centre and its businesses.
For 2016, we listened to the requests of retailers along Chapel Street and introduced three late night shopping events for the run up to Christmas with entertainment and full marketing.